Blogging the Swoosh


Nike and the Blazers?

Nike and our competitors spend tens....likely hundreds of millions wooing college athletic departments across the nation. Their teams wear our shoes, our clothes, and licensed gear bares our logo. It must pay off, competition for teams and coaches have driven market prices sky high. And when bowl season comes around it all pays off when your brand is represented in all but 3 games.

So with Paul Allen complaining of the financial burden and the city of Portland unable to help out, why doesn't Nike buy the team? Think about it, guaranteed product placement. A dedicated testing lab for elite product. A team that Nike's best players can call home?

It really isn't any different than our relationship with the University of Oregon. Why not make it official, and take our influence to front and center rather than denying it?

It just might work.

*the comments in this blog do not reflect Nike's opinion or position in anyway. They are the sole thoughts of 1 individual. Please do not sue me.


  • Oh boy... talk about the Haters and Kool-Aid drinkers... here they come!

    By Anonymous Anonymous, at 11:30 PM  

  • Phil being part of an ownership group would be one thing, but Nike itself owning the team might be weird legally and marketing wise. Especially if Nike ever wanted to go after the NBA sponsorship contract again (that Reebok OVERpaid for a few years ago). Would that cause some conflict of interest problems? Are any other teams owned by a corporation?

    By Anonymous Anonymous, at 7:50 AM  

  • Teams owned by a corporation?

    How 'bout *Red Bull New York,* the (not-so) new MLS team (formerly called the New York/New Jersey Metro Stars)?

    By Anonymous Anonymous, at 9:02 AM  

  • I should be more specific, I was wondering if any other nba teams were corporate owned. I know Disney had the mighty ducks for awhile.

    By Anonymous Anonymous, at 11:54 AM  

  • Most sports franchises lose money, especially in small markets. Why would NIKE want to involve itself in ownership to LOSE money?

    NIKE already has a major presence on the court with a majority of NBA athletes with its footwear. More importantly, NIKE is a major force in marketing these NBA athletes to the public. It's the players that motivate consumers to buy product - not the teams! NIKE controls this.

    As for college, Knight's involvement with Oregon is extreme. My guess is that it's very important to Mr. Knight that when you remember him, you remember UofO. It appears odd that NIKE can control aspects of the athletic programs, but money provides influence.

    By Anonymous Anonymous, at 12:24 PM  

  • starbucks owns the sonics

    By Anonymous Anonymous, at 2:41 PM  

  • Wrong. Howard Schultz, the chairman of Starbucks, owns the Sonics. Starbucks, as an entity, doesn't own them.

    By Anonymous Anonymous, at 12:14 PM  

  • Well, what I want to know is, so now that this blog exists, are managers at the Nike campus all walking on eggshells, or has there been some kind of upheaval or suspicion put on people? or were all the employees "warned" about this blog in hopes that they would not read it? I'm curious to know what the environment is like now.

    Where I work, an unhappy employee initiated a request to be unionized. When that happened, all the managers were trying to please everybody, and were sneakily trying to figure out who the employee was. But the management environment was all stressed out, because they knew they were being watched.

    By Anonymous hallie, at 6:14 PM  

  • I think it is safe to say that this blog has had zero effect on anyone's behavior at Nike (except possibly causing slightly more chuckling around campus than we used to have).

    By Blogger imelda6453, at 5:55 PM  

  • Hmmmm. Somehow Nike owning the Blazers would be like a country that has some residents with ties to Al Quaeda trying to buy influence over the ports of a western country like the United St....oh.

    By Anonymous Somebody, at 2:16 PM  

  • Why does it matter? I guess is question for me. What does it prove? Who really cares?

    By Blogger ktop, at 7:00 PM  

  • hallie-

    I don't think my blog has changed anyones behavior. It's a big place with a lot of other things to focus on.

    I have heard it is a topic of conversation at lunch and off site meetings.

    By Blogger swooshblog, at 10:52 PM  

  • Yeah, I would agree. I work at Nike and we've talked about this blog. I don't think "management" is nervous because free discussion can possibly help us avoid future issues like the child workers fiasco of the 90's. If "management" is smart they will read this blog to get ideas. :)

    By Anonymous Anonymous, at 11:33 PM  

  • Oooh, did it make you feel all chesty and proud that somebody was talking about your blog? You are the kind of guy who randomly shoots folks because you crave attention and then blames "the man".

    By Anonymous Anonymous, at 7:47 PM  

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