Blogging the Swoosh


Should Nike's CEO expect privacy?

Imagine my surprise today when I was reading Helen Jung's Playbooks and Profits blog as I do every day. She posted about Mark Parker's first month, but something else jumped out at me:

"And for a man who generally keeps below the radar, he had a lot to say in a recent e-mail to Nike employees that was sent to us by a trusty source."

Then Helen goes on to quote the email further, and then publishes the ENTIRE text! Guess I can't blame here too much, but who the hell was the employee that sent her the email? Can you say "violation of the Nike Electronic Communication Policy?"

It's hard to think that many readers called me a traitor for allegedly divulging company secrets, specifically around my post on fearing Under Armour. Telling the world that we fear Under Armour is nothing compared to secretly sending internal (and assumed private) communications to a reporter.

I wonder if someone in ER will search sent emails to see who might have sent this to Ms. Jung? It's certainly a better use of time than trying to stop me.

*the comments in this blog do not reflect Nike's opinion or position in anyway. They are the sole thoughts of 1 individual. Please do not sue me.


  • Swooshman - don't let gutless anonymous responders (like me?) get you down. The truth is that lots of good hearted fellow nikers and nikettes are checking out your blog daily. Great fun. Frankly, I think its a great place to work. Key word = work. How about that golf guy tripping out the security folks at PDX yesterday? Classic or what?

    Another "successful" co-worker.

    By Anonymous Anonymous, at 10:05 PM  

  • My guess is that someone in the PR dept. sent Parker's comments to Ms. Jung. She seems NIKE-friendly, unlike previous Oregonian columnists.

    Parker's email reads like a run through of comments he'll offer to analysts during the NIKE earnings webcast. If you've listened to previous webcasts, you'll know what I mean.(Q3 earnings will be broadcast in March, right?)

    Speaking of Mark Parker - it was revealed that he has a 2 year non-compete contract. If Nike fires him, he gets paid for two years, including bonuses. If he quits,
    NIKE pays him 1/24th of his then current annual Nike income.

    You have to hand it to this guy. He's been a force in Design at NIKE for years and is worth millions of dollars. He could walk away right now, yet he's willing to take on a challenge no one has succeeded at - replacing Phil Knight! Good luck.

    By Anonymous Anonymous, at 12:24 AM  

  • Let's read her post daily. Have a complete disregard for taking ownership for your own statements and making sweeping "I speak for other employees" comments. I don't think Nike ER has far to search for the leaker. Just remember that if they want, Nike can read all incoming and outgoing emails just like everyother company that provides email capabilities.

    If you think the technology doesn't exist then you are as big of an idiot as I suspect you are.

    By Anonymous Anonymous, at 8:59 PM  

  • excuse me? I'm the one that mentioned ER searching emails? Why would I think they couldn't do it?

    By Blogger swooshblog, at 10:30 PM  

  • Because you posted a "brag" that Nike would never find out who you were (Your post called: Just for the Kool Aid drinkers..."Yet I realized over the past couple of weeks that Nike will never know who I am. They will never find me...")


    By Anonymous Anonymous, at 4:12 PM  

  • and they never will

    By Blogger swooshblog, at 11:31 AM  

  • Swooshblog,
    Any Insights into the "total compensation package" the new CEO was able to leverage from the compay? I'm always interested in the "deferred compensation" amounts and the stock gifts etc. That is where the real drain to your PSP and dividend returns happen.
    Why Mr. Perez obtain a bonus when he is asked to leave the company, and the stock went down on his watch is amazing? Is that condition available to all the wonderful people at NIKE.
    You NIKE guys ROCK....WOOHOO

    By Anonymous Anonymous, at 3:58 PM  

  • who cares if someone forwarded one of nike's sanitized all employee messages to anyone, anywhere? and i don't get why anyone thinks this blog is controversial or the basis for losing a job. i don't know which is more pathetic, the word of mouth that this is some hard hitting nike expose, or the people who are offended by it. some day, a real blog will come...

    By Anonymous Anonymous, at 5:20 PM  

  • I don't have to publish as anonymous because I have nothing to do with Nike. I don't even personally know anyone who works there. But, I stumbled on to this site through an adult education current event. It is funny that so many 'employees' (well they seem to be) even care about what is posted here.
    It really speaks loudly to me of how sad our environment is. Get a life, losers. Wait, I think I need a life too since I am posting here. OK, if you want to get a life with me, email me at

    By Anonymous Anonymous, at 9:51 PM  

  • I am a Nikette (although not in Oregon) and I too think this site is hilarious! Keep it coming. I find it extremely fascinating too to read all the comments of others in response to your blog. I guess us Nike people all feel that our job is more than a job but the reality is, it is just a job. Nike is an awesome company to work for. I've worked with Nike 10 years but I must agree with swooshblogger that if you aren't a jock or play the game, regardless of your talents, you don't go anywhere in this company. Gone are the days of upward mobility. There used to be a time when folks moved from a warehouse job into management, and in some cases, Sr. Management but those days are long long gone. Now its everyone for themselves. Then again, isn't that the case with most organizations??

    By Anonymous Anonymous, at 4:51 AM  

  • My Director's very first comment to me shortly after he started with Nike, and after he asked me how long I had been with Nike was "I could never understand why anyone would work for a company THAT long..I give myself 2-3 years tops...then I am outta here. Proof that the newbies don't get the culture here. I personally think he won't last cuz he's such a goof!! ;-)

    By Anonymous Anonymous, at 4:59 AM  

  • Swooshblog,

    I like the site. It beats the "sponge" for me...or that crappy internal radio show...sheesh
    Here you may read of items that are not pre washed by the Legal and the PR depts.
    Keep it going as long as you care to Swooshblog.

    By Anonymous Anonymous, at 7:53 AM  

  • I enjoy this website and contrary to what many at NIKE may think, I believe Blogging the Swoosh is a valuable forum for NIKE to learn from its employees and improve where we work, how we work, and who we work with. Keep up the good work [but don't do it on company time:)]

    By Anonymous Mark Parker, at 8:38 PM  

  • to the prev post...r u really mark parker? *lol*

    By Anonymous Anonymous, at 5:02 AM  

  • Yes, I am. Listen Swoosh troops, Blogging the Swoosh has been quite revealing. I've read about NIKE employees bitching about their jobs and for the life of me, I can't understand why? Really, folks, where else can you spend an hour working out, THEN go and take an hour for lunch and nobody gives a shit! And how many of you go around on company time trying to score free product? Is there not a better company to work for?

    After a hectic day on the 4th floor of McEnroe, my day ends by watching American Idol just like you (yeah, I'm not afraid to admit it - Go Ace! By the way, I knew right away that Clay Aiken would be more successful than Ruben. He had the voice...the only thing holding him back was his Yoda ears! You have to admit that Clay is respite from hard driving rock and hip hop, isn't he?

    Continuing...once my wife and kids are asleep and I send my good mornings to NIKE Europe and afternoon wishes to the Asia Pacific region, I log onto Blogging the Swoosh and read all your comments. Don't be afraid to say what you think. I'm not out to get you. You do know that we can track email, though, so don't comment on company time. Do it at home, where you're safe. Lastly, let's honor Swooshman's initiative. It sure beats that campus radio station I have to tolerate.

    By Anonymous Mark Parker, at 11:28 PM  

  • Yes, I am. Listen, Swoosh troops, Blogging the Swoosh has been quite revealing. I've heard rumors of NIKE employees bitching about their jobs and for the life of me, I can't understand why? Really, folks, where else can you take spend an hour working out, THEN go and take an hour for lunch and nobody gives a shit! Is there not a better company to work for?

    Anyway, after a hectic day on the 4th floor of McEnroe, my day ends by watching American Idol like all of you (yeah, I'm not afraid to admit it - go Ace! By the way, I predicted Clay Aiken would be more successful than Ruben. He had the voice...the only thing he really needed to do was grow out his hair - cover up those Yoda ears! Clay really is respite from hard driving rock and hip hop, isn't he?

    Continuing, once my wife and kids are asleep and I send my good mornings to NIKE Europe, I log onto Blogging the Swoosh and read all your comments. Don't be afraid. I'm not out to get you. Kool-aid drinkers - take it easy on Swooshman. Honor his initiative. That's what we do at 1 Bowerman Drive.

    By Anonymous Mark Parker, at 11:30 PM  

  • Mark, first sure we can workout for an hour and have an hour for lunch and no one cares but keep in mind, many of us work far more than 8 hours, work through our weekends and vacation and for me most recently was asked to attend a meeting while I was supposed to be on a 10 year sabbatical!

    By Anonymous Anonymous, at 4:43 AM  

  • ooops that shouldn't have been posted working while on sabbatical....if I said yes (and which I did)I was considered a star but if I said no, then what? I wouldn't be considered a team player? And yes, great perks and access to product if you work in Sales or Marketing but access is certainly not consistent and has been a morale issue for our department for years!

    By Anonymous Anonymous, at 5:13 AM  

  • I take great pride in knowing that people who work for NIKE are committed enough to do what it takes to get the job done; even if it means coming in during your sabbatical. Please contact me and I will arrange for you to receive $100 worth of comp product at the ES. Appreciate your candor!

    By Anonymous Mark Parker, at 8:51 PM  

  • I'd love to ask Mark's Admin if anyone contacted him about his $100 worth of product!

    By Blogger swooshblog, at 10:56 PM  

  • Mark

    Its nice to know that you take great pride, the unfortunate part is most, quite frankly (as you put it in a prev post) most really don't give a sh*t if you are a committed employee. However I will say, it is not about the WIIFM - that is "what's in it for me" (especially when I speak of coming in on my sabbatical) and although I appreciate your offer, I'll pass.

    It's about feeling appreciated, feeling like we as employees matter to Nike, to our bosses and to our teams... that is what is fading at Nike. It is about taking 5 seconds out of your busy day to not only say thank you but to actually mean it!

    And what does being committed at Nike mean anyway? Showing up for work everyday or doing what is expected or what is asked of us?

    Also are you saying that as an employee, working for Nike great because of the product Nike throws at us? It seems that one thing is consistent at Nike and that is rewarding staff with product. I wonder how many of us think getting product as a reward is still cool. Sure it's great when you are new. Over time though, I think using product as a reward loses it's appeal. The product is still great of course, but receiving it as a reward gets a little old.

    By Anonymous Anonymous, at 4:59 AM  

  • The guy who is posting as Mark Parker is not Mark Parker of Nike. If that is CEO Mark Paker than I am Jesus of Nazareth and Swooshblog is intelligent and interesting.

    Did it ever occur to the readers and posters on this site that nobody really cares who swooshblog is or that Mark Parker has far more interesting things to occupy his time. Oh yes, the CEO of Nike spends his time on this site reading the prepubescent rantings of some low level employee who feels like he doesnt fit in at Nike and obviously has not known the company of a woman for quite some time if ever.

    My money is on this blog coming to a screeching halt when some woman takes pity on swooshblog and allows him the 2.5 seconds it will take for him to demonstrate his male prowess.

    By Anonymous Anonymous, at 1:27 PM  

  • I also know for a fact that whoever posted as Mark Parker is not.

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